It’s time to advance health literacy.

Pillar is dedicated to scaling access to health education through a combination of technology, coaching and research.

Financial Earnings in Coaching

Pillar and USF published research in the American Journal of Lifestyle Medicine exploring the financial landscape of health coaching, as well as factors that impact financial earnings. While the Department of Labor does not recognize health coaching as an occupation, the study reported coach earnings comparable to other established allied health professions.

Access the full paper.

State of Health Coaching Research

Pillar and USF partnered to deliver the latest industry survey assessing the state of coaching today. More than 323 peer-reviewed studies including 107 randomized clinical trials demonstrate the clinical efficacy of coaching to improve health outcomes and total cost of care. Despite this, the term coach remains poorly understood. Through this analysis, Pillar advances the integration of health coaching with the data to inform the structure, delivery and design of programs.

View the report.

For partners.

Connect with our partnerships team to learn more about the Pillar offering.

For coaches.

Join our network for access to job opportunities, mentorship and more.

A Guide to Implementing Coaching

  • 1. Coach Selection

    Finalize coach selection criteria based on your target population and program objectives, including: coach certification, years of experience, focus areas(s). Proper vetting ensures a demonstrated coaching ability via preferred delivery channels.

  • 2. Case Load & Pay

    Empower coaches to do their best work in an effective and sustainable capacity by establishing weekly caseload expectations and an appropriate hourly rate that meets the demand for flexible working hours and part-time roles.

  • 3. Programming & Cadence

    Consider video as a primary modality given prevalence; however, coaching can vary in format based on stakeholder needs to include telephonic and async communication. Other considerations are duration, frequency, and curated content.

  • 4. Coaching Delivery & Tools

    Streamline operational efficiency and engagement tracking with a coaching-specific platform that unifies the messaging, scheduling and patient management functionality, as well as seamlessly integrates with legacy technology.

“Moving the spectrum beyond physicians to include health and wellness coaches dedicated to helping the public with lifestyle improvement is part of our long-term vision.”

— Donald Melnick, MD, Fmr. President, National Board of Medical Examiners